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Advertising gets smarter in Mobile Marketing Magazine

We’ve been thinking a lot recently about where mobile advertising is heading. As formats such as rich media take off, major privacy issues addressed, and head-spinning forecasts of potential bandied...

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Mobile Advertising Mash-up: Exploding smartphones – and mobile advertising myths

So as 2012 disappears behind us and 2013 stretches ahead of us (or, if you speak Tuvan, as 2012 appears before you and 2013 recedes), we look ahead (or backwards) to a new year of mobile advertising....

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Fourth Source: Why can’t you do mobile advertising like online?

At Adfonic, we hear this all time: “Why can’t you do mobile advertising like online?” In a multi-screen world, where interfaces and information are converging, it seems a fairly trivial challenge to...

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The Adfonic Mobile Advertising Mash-up: Mobile v online, RTB, and dizzying...

There’s a lot going on at Adfonic right now so, once again, it’s a chock-full mobile advertising mash-up. Top of the news is our CTO Wes Biggs in Computer Weekly talking about how Adfonic’s single...

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CSI: MWC – Crimes against mobile advertising and how to avoid them

At MWC this year our CEO, Victor Malachard, took part in a Q&A session around ‘How not to do mobile advertising’. So we put our heads together and thought of innovative ways to present this, and...

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“Last time there was this much excitement about a tablet, it had some...

When we released our Tablets AdSnap research towards early March we expected some interest (that is, after all, why we do this), but did not anticipate the huge amount of copy it received. Take a look...

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The Adfonic Mobile Advertising Mash-up: Tablets, MWC, and the growth of...

Three is a nice number (a magic number even), so we’ve included three of the latest blog posts and three of the latest posts we’ve been reading in this, our latest mobile advertising mash-up. Of these,...

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Mobile Entertainment: Brands are cautious, but the mobile ad space will explode

“Agencies will be spending a lot more and Apple and Samsung will continue to dominate. Weve will do great things and the launch is a positive move for the industry, which is likely to inspire other...

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The Drum: 30% of Facebook’s ad revenue comes from mobile

How things change. Not quite one year ago, our CTO and co-founder, Wes Biggs, wrote about Facebook’s mobile challenges – and the possible solutions – for Forbes online. His take on it was that, given...

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Fourth Source: How brands can learn to stop worrying and love mobile advertising

Our CEO and co-founder, Victor Malachard, talks a lot to his contemporaries in the mobile advertising world, both on the agency side, and the brand side. This gives him a real insight into what they...

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Fourth Source: Apple v Samsung? Open v Closed?

When we released our AdMetrics for Q1 2013 into the wild, we quickly noticed that Samsung was starting to challenge Apple. While Samsung is part of the fragmented Android ecosystem, its smartphones...

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The ‘mobile’ in mobile advertising is the important part

Exactly a month ago at the time of writing, Jonathan Gardner of Turn wrote a thought-provoking piece on why mobile advertising must not stand alone (you can read the full piece at VentureBeat here)....

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Victor Malachard in The Drum Mobile Top 50

Mobile has come a long way. You could effectively trace the birth of mobile advertising in its modern form – many display formats, delivered across smartphone apps and mobile web, with interactive...

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Mobile Advertising Mash-up: Our daily newspaper, Victor in The Drum Top 50,...

It’s high time we had another Mobile Advertising Mash-up, in which we summarise what we’ve been up to recently. There’s been a lot to write, from the e-mail launch of our daily newspaper, to our CEO...

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Media Week: What the death of the mobile long-tail means for agencies

The ascendancy of Samsung and Apple is well known across the mobile advertising world and beyond. We’ve even written about this ourselves in our Global AdMetrics Report for Q3 2012, and had this...

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Fourth Source: Victor Malachard on Twitter and MoPub for agencies

Here at Adfonic we keep our ears to the ground for the latest mobile advertising, RTB and DSP-related news. If anything moves in this space, we know about it. But the news that Twitter had acquired...

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Digital Marketing Magazine: What is Real-time Bidding, and How is it Driving...

Mobile marketing is going to reach a crunch point very soon if the articles we’re reading are anything to go by. Only this morning we note that mobile devices are predicted to dominate Christmas gift...

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AdExchanger: Adfonic Founders Discuss Shift From Mobile Ad Net To DSP

As mobile grows, so does mobile advertising, and while scale and reach are great incentives for digital marketers, they necessitate programmatic buying. Programmatic buying – the automatic buying of ad...

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Mobile Marketing Magazine: The ABC of DSP

The mobile advertising world is changing. Programmatic buying, principally through Real-time Bidding (RTB), is causing tectonic shifts throughout the landscape and those who fail to see these deep,...

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The Drum: Why are brands not focusing enough of their attention on mobile?

It’s an interesting question, and when you drill down, one that could have many answers. For example, what does ‘enough’ mean? How do you measure ‘attention’? And, as more variants of models appear,...

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